300 Deharo Offering Memorandum

Services: Beckett Capital was in search of a book design that could showcase their new development opportunity located in San Francisco, California. For this book they wanted us to focus on the potential of the property's zoning as it is located in an amenity-rich area full of colleges, start ups, arenas and major employers.

In order to make this offering memorandum more dynamic, we established a rich color palette that we could use throughout the design combined with a pattern to add another layer of texture to the book. Additionally, we used a san serif for the copy of the book and an elegant serif for the logo of the building.

Location: San Francisco, California

Year: September 2018