Services: Hola Fishing is a fishing charter company based in Cabo Rojo, Puerto Rico. The client needed a full branding strategy which consisted in finding the perfect color palette, logo design, website and merch design. We needed to focus on our market: Family oriented business, appealing to kids and easily recognizable.
We chose a chunky typography to bring in a younger audience and added a bonita fish as the main focus of the logo. These together with a cool color palette came together for the perfect logotype for Captain Dan Hack.
