Services: We had the opportunity to design the offering memorandum for the iconic Merchant’s Exchange Building located in downtown Los Angeles. We knew from the beginning that this book needed to represent the union of both worlds: 1920’s building architecture and the modern buzz of downtown LA.
We picked a vibrant yellow and greys for this piece, a variety of photography showcasing the historic details found on every corner of the building and the loft/artsy vibe inside the suites. We used a vintage architectural plans pattern found throughout the book to remind the reader about the deep history of this building and paired it with clean typography and modern maps.